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The Catchy Tunes of Mumbai's Advertising Industry

How music gets made for TV commercials in Mumbai, from someone who has scored them since 2012.

  • Length 1h 20m
  • Level Beginner
  • 13 chapters
  • 7-day money-back guarantee

₹2,500$79

  • Length 1h 20m
  • Level Beginner
  • 13 chapters
  • 7-day money-back guarantee

Questions first? Ask Nitin

Is this course for you?

  • Made for Composers who want to work in Mumbai's advertising industry.
  • Level Beginner. How the industry works, then a real TV commercial from brief to final mix.

Overview

What you'll learn

  • Professional Protocols and Etiquette Learn the essential protocols and etiquette that are crucial for success in Mumbai's competitive advertising scene.
  • Avoiding Common Mistakes Identify and learn strategies to avoid common pitfalls in the music production for advertising, ensuring smoother project execution and higher quality outcomes.
  • Practical Application Engage in a step-by-step walkthrough of creating music for a real TV commercial, from initial concept development through client feedback to final production and ready-to-mix tracks.
  • Industry Overview Understand the unique dynamics of the Mumbai advertising industry, particularly how music is created for TV commercials and the key players typically involved in the hierarchy.
  • Collaboration and Co-Composition Explore best practices for collaborating on creative projects, including effective techniques for co-composing music and integrating feedback from various stakeholders.
  • Insights from Industry Veterans Gain valuable insights from an experienced professional who shares personal anecdotes and lessons learned from years of working in Mumbai's advertising industry.

About this course

This course is about how music gets made for TV commercials in Mumbai.

I’ll walk you through the industry — how it works, what the hierarchy is and what’s expected of you as a composer. You’ll learn the protocols and etiquette that matter when working with agencies and brands. I’ve also included a section on collaboration and co-composition, because that’s where most newcomers stumble.

I share the mistakes I’ve made over the years so you don’t have to repeat them.

The highlight: I take you through an actual TV commercial project from start to finish — the brief, the client feedback, the revisions and the final delivery. You’ll see exactly how it unfolds in the real world.

Captions and quizzes are being added to all courses and will be available soon.

Curriculum

13 items · 1h 20m of video

  1. Introduction2 min
  2. The Importance of Keeping It Simple6 min
  3. Composing the Protinex Ad - Part 19 min
  4. Composing the Protinex Ad - Part 26 min
  5. Lessons on Co-Composing4 min
  6. Composing the Protinex Ad - Part 34 min
  7. Composing the Protinex Ad - Part 49 min
  8. Composing the Protinex Ad - Part 511 min
  9. Q & A Session9 min
  10. Common Mistakes13 min
  11. Valuable Lessons7 min
  12. Thank You1 min
  13. The Catchy Tunes of the Mumbai Advertising Industry- Session NotesNotes

Reviews

What students say about learning with Nitin.

  • Nitin has a very open approach to teaching that enabled all of us to feel at home asking him questions, learning fundamental concepts and have a good time building relationships. Nitin was able to give me insights into music theory that my previous music teachers simply glossed over, and I now feel more empowered to compose and arrange music myself. Highly recommended!

    Ankur PoseriaStudent

  • Recently participated in Nitin's music theory workshop, and I must say, the way he effortlessly explained complex topics shattered the misconception that music theory is inherently challenging. Grateful for the insightful session, and a big thank you to Nitin for making the intricate world of music theory accessible. Highly recommend to anyone looking to delve into the subject with clarity and ease. 👏 Best part for me was I was learning the concepts by deconstructing my all time favourite songs. The approach is pretty awesome!

    Jupneet SinghStudent

  • I followed Nitin Sir after watching his A.R. Rahman song breakdown sessions on Instagram. After a few weeks or months, he announced his second theory workshop and I was excited to enrol. Little did I know I would be provided more value than what I asked for. Not only did he help us go through music theory, he deconstructed numerous songs so we could understand how to put in practice what we had learnt.

    Riya ChowdhuryStudent

  • Nitin's music theory workshop is totally one to do if you want to expand and explore the theoretical aspect of music. For the first time in my 25 years of musical journey, I can finally start to realise and understand how beautiful the western theory of music is which I have always dreaded.

    Shagrieka ChakrbortyStudent

  • I attended this music theory workshop recently, and let me tell you, it was mind-blowing! I went in thinking I had a good grasp of music theory, but really, I was in for a surprise. The workshop took us from basics to advanced concepts that I had never explored before. Nitin Sir is simply brilliant. His teaching style is fantastic; he patiently explains everything until you truly get it. Now, I have the understanding of how to deconstruct any song and truly comprehend why they sound the way they do. You all might think you can learn this stuff online, but trust me, this workshop is on a whole new level. Every music enthusiast should join; it's totally worth your time and money.

    YashdeepStudent

  • I am a complete newbie in music, this is the first music class of my whole life. But I can say that, the kind of articulation of complex music theory and its concepts, nitin sir is really the best as a music composer too and especially as a music teacher. His expertise you can sense in just 5m of a any music conversation with him. Thank you so much @nitindubeymusic sir. Immense respect for you❤️

    Rishabh RathoreStudent

  • Learning from Nitin has opened my beginner eyes / ears to so much depth yet in a simple way. Thankful to be part of this amazing cohort that has so much talent. I am hoping to keep up.

    Sanjeev BattaStudent

  • I was looking for such sessions and thought music theory!? Is it really required to join? I can learn it! But after speaking to Nitin, I was convinced, and post sessions I can 100% assure that it will be more than worth it with theory and practical & applicable ways. More importantly, the stuff that's most important for any music learner to understand - the beauty in a song, more than basic understanding. Nitin has helped us to look with a wider perspective whenever we listen to the other songs and then onwards!!!! If you can afford the time & money, I would strongly recommend to join the sessions or get his courses.. Thank you @nitindubeymusic for some wonderful sessions!!!❤️

    Sreekanth SStudent

  • Happy to be a part of this workshop and the amazing group of people! Music theory whilst important can often be intimidating for somebody starting out. On a personal level, I have always struggled with understanding harmony. @nitindubeymusic excels at breaking down complex musical concepts and distilling them with examples from popular music. I am looking forward to rest of sessions and to finally having a strong foundation to build on.

    Shiva BalasubramanianStudent

  • I am simply grateful to be a part of this amazing cohort. It has given me a reason to believe that I can learn music.

    KshiteeshStudent

  • Amazing workshop which doesn't feel like a workshop. Extremely interactive and sprinkled with examples of Bollywood Hollywood and classical music. Anyone interested in music should consider going for this.

    Raaghav SinghaniaStudent

Your teacher

Nitin Dubey has composed music for TV ads and feature films from his studio in Mumbai since 2012, for brands like Cadbury, Lay's, Honda and Lux. His courses take apart songs you know and his own projects to show how theory becomes finished music.

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